From Little Ringtones, Big Things Come


By Daniel Neal

 

Style. It’s a little word with lots of different meanings. And it changes lightning fast as kids grow. What’s your style? Are you a hip-hop freestylist or a preppie in the making? A little miss Barbie or a Riot Grrl?

Last year 10% of worldwide revenue reported by the music industry came from cell phone ringtones. Let that sink in for a second: 10% of a multi-billion dollar industry dedicated to beeps, blips, samples and beats! What’s that really about? Most people’s ringtones aren’t about music; they’re about style. Fashion signals that come and go with the seasons, and always changing.

Developing your own sense of style isn’t so easy. The cues we get from movies, music, video games, television shows, magazines, fads and trends are mindboggling. Faced with a dizzying number of influences, how do you find your own style, your own voice and sense of individuality?

Mobile Technology can help. It offers you a way to connect to a universe of choices that entertain, educate and fuel your creativity. The opposite of a toy, your cell phone is a great tool to develop your sense of self and style. From its outer skin and accessories to its ringtones and the content you access, mobile tech is (literally!) a sounding board for you to discover the world.

And because style is all about personal choices, so is kajeet™. The first pay-as-you-go cell phone service created entirely from a kid’s point of view, kajeet™ lets you tailor your mobile experience in ways that can make your parents feel comfortable too. How do we do it? First, you get to choose the look of your phones and accessories from a variety of skins. You can download ringtones, or use the preloads, create your own screen and make your Web site your way. As a kajeet™ kid you also manage your own budget, working out a regular allowance with your parents for the mobile services and features that are most important to you (and helping you learn valuable lessons about budgeting without being lectured about money!). And kajeet™ can change and grow with you so 14-year-old golf girl and ten-year-old game boy can magically morph into 15-year-old fashionista and 11-year-old blogger, and your cell phone will keep right up with you.

Styles come and go. Developing a personal style, however, is an important step into the wider world. Making choices about your communications—even ones that seem small—helps develop a sense of self that makes you more independent and responsible. From little ringtones, big things come.

—Daniel Neal is a father and Founder and
Chief Executive Officer of kajeet™ (kajeet.com).

 

About kajeet™

Founded in 2003, kajeet may be based in Bethesda, MD, but kids are the center of our universe. kajeet is the pay-as-you-go cell phone service made from a kid’s point of view, a new word for a new world of mobile entertainment, customization and communication. With kajeet, kids get full-featured phones and a service built expressly for them, and parents can feel good about easy-to-use parental control features with no long-term contracts and no surprise bills. Oh, and no buzzwords. No kidding. kajeet and kids: use it for talking, use it for texting, use it for sharing, use it for playing ... use it for good.™ Parents can find kajeet at more than 3,000 select retail locations nationwide including Best Buy, Target, Toys R Us, Limited Too, and Longs Drugs Stores, as well as online at kajeet.com.

 

Media Contact

kajeet

Leslie Adkins
301-828-5338
ladkins[at]kajeet[dot]com

Nickie Denick
301-652-2818
ndenick[at]kajeet[dot]com