Marketing to Tweens

Tweens are the generation between young children and teenagers. American children ages 8 to 12 years old have grown up with cell phones and take them for granted. Nearly half of this group in the US own their own cell phones. This makes tweens the next big cell phone demographic for the mobile industry, according to a Nielsen report.

Nielsen reported that 46 percent of the 20 million young consumers known as “tweens” are using mobile phones. On average, kids get their first cell phone between the ages of 10 and 11 years old. About 55 percent of tweens, who own cell phones, send text messages and 21 percent download ringtones.

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